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what are the best digital marketing staretegies to be followed?

The traditional methodology are followed by.... Email Marketing Social Media Marketing Pay-Per-Click Marketing (Google AdWords) Search Engine Optimization Influencer Marketing Content Marketing Retargeting Ads Viral Marketing strategies are mainly followed to hit the right audience.

Marketing is really just about sharing your passion. ~ Anonymous

ALTHOUGH....!!
A successful strategy will always need some tweaking,unique monitoring ideas.Marketers look for the ultimate digital marketing strategy but before that they need to have a clear understanding of their clientele, products, and demographics  that will be effective for their needs.

While this is by no means cut and dry, some strategies will work better than others, depending on a number of variables, it does offer an interesting glimpse as to the most probable methods of lead generation.

Email and video each constantly stand out as effective ways to market almost any product through any industry, though in the chart listed with Smart Insights, it’s not as powerful as content or social media marketing.
Don't just use socialmedia to "post" , it's a platform where you share your own company’s values and mission no matter what channel or method you’re using.
And finally.......
When you first develop your marketing plan, it's imperative that you include key performance indicators  that fit with crucial business goals. You need to have a plan  in order to understand your goals and objectives. Then, once you understand these, you can monitor the metrics giving you information about the KPIs.