Easy and Best-Practices to Align Web Development with SEO

In the present day world of an extremely competitive online market, It is essential for your business to align its web development with SEO. Web development and SEO go hand in hand, and ideally, they should assist each other equally in order to carry out your business’s online marketing strategy. Before we discuss how web development and SEO work together, let us first talk about what happens if they do not work together. 

 

Let’s say, you have a great website but a bad SEO – This problem is faced by a lot of businesses. They spend a lot of money on a good website, launch it to the public and nothing happens. Having a good website with bad SEO is like opening a restaurant in a deserted place. Nobody knows about it other than the people who already know about your company, but it will not be visible to anyone searching for products or services related to your business. To fix this you can make use of the best digital marketing agency to up grow your online presence.

 

Now, what if you have good SEO but a bad website – This problem is faced by companies who have been running their business for a long time and have not updated their websites regularly, out of the two this is something that will damage your brand image. Think from a user perspective, looking at a website that takes too long to load, looks outdated, and is not user friendly will seem unprofessional and it will damage your brand image. You can easily overcome by getting your website designed from a professional web development company

 

Good web development and great SEO! – Finally, when good web development and great SEO come together, there is a high chance for your business to achieve business goals by driving more traffic, getting more leads, and turning them into customers. Having good SEO will make sure to display your business when customers search for your products or services and this will in turn lead to more traffic to your website and a well functioning and user-friendly website will help to attract customers and drive them into purchasing your products or utilizing your services. 

 

Once you have got both SEO and web development working together, you need to make sure to post creative and good content, and always look for more ways to increase your customers’ experience on your website.

 

Here are 5 easy and best practices to align web development with SEO 

 

 

  • Title tags – Title tags are the HTML elements used to specify the titles of your web pages. Title tags help to tell your website visitors and search engines what your web page is about in a short way. They are essential to increase the click-through rate. Your title tag is the first thing that a potential customer will look at so it is important to make sure your title tag is unique, attractive, and to the point. Also, don’t forget that google and other search engines look at your title tag to know about the products or services you offer. It is essential to use your keywords in your title tags to make sure you show up on the search results page when someone searches for the products or services you offer. Write unique title tags so that you stand out from your competitors.

 

 

 

  • Make your website user- friendly – Having a user-friendly website attracts your customers and helps to retain your old customers. If your website is user-friendly customers tend to spend more time browsing through your website which will highly reduce your bounce rate to a great extent and they will also recommend your website to others. Creating different categories for the products and services that you offer which are easy to navigate and also have relevant information on your website helps to make your website more user friendly. If your bounce rate is low then search engines will recommend your website more often on the search results page. You can hire a professional web development company to make your website more user-friendly.

 

 

 

  • Use a short and descriptive URL – The URL of your web pages need to be short and brief. A short URL is easy to type and read, the lesser the words the more value each and every word receives from the search engine crawler. If your URL contains more than 80 words then it will have a negative impact on your webpage. To make sure your URL is SEO friendly, they should be clearly named for what they are and contain no spaces, underscores, or other characters. You should avoid the use of parameters when possible, as they make URLs less inviting for users to click or share.

 

 

 

  • Ensure That Your Pages Load Fast – No one would want to visit a website that takes forever to load. For this reason, page speed has been a ranking factor for desktops since 2010, and mobiles since 2018. Many factors influence page speed, like code, location of the server, and images on the site. By using certain tools, you may get an underlying sense of how your pages perform on mobile and desktops and how long they take to load. Only put in a URL and you can see a score of 0–100 accompanied by suggestions for change. You have to keep monitoring your page speed very often to keep track of loading time and if there is a problem it needs immediate fixing otherwise it would cause damage to your brand image and you can lose potential customers.

 

 

 

  • Optimize for mobile – The number of people browsing on mobile phones has been constantly rising in recent times, and according to recent statistics more than  60% of searches are made using a mobile phone, due to this before you launch a website you must make sure to give enough attention to mobile optimization of your website. Moreover, Google also gives importance to those websites in its search results page which are mobile optimized. For this reason, Google has also introduced a new ranking factor under the name of ‘Mobile-First Index’. To optimize your website for mobile devices, you need to create a responsive design of the website. The responsive design of the website means that your website should fit equally well on all the devices. Making a responsive website may be a complex task and it is important to hire a web development company to make sure your website is mobile-friendly. 

 

 

Conclusion – SEO is not only about the keywords. Yes, keywords do matter for SEO, but Google is smarter than that. The design of your website, User experience, and the on-site optimization of your website all of them play a huge role as to how your website performs on search engines. Miraki Technologies is a web development company in Hyderabad and a Digital Marketing company in Hyderabad. Our team at Miraki technologies has a great deal of industrial experience in website design. Our experts bring a vibrant experience to you and to the audience. We always try to look different from the horde. UI / UX design encompasses a number of important elements including color, layout, and graphical appearance. Our team works on these elements and provides a professional look to your website. We ensure you provide the best design which will give you an engaging audience while also making your websites user-friendly, mobile-friendly, and SEO-friendly. 

Why should you have an eCommerce website for your business?

Why should you have an eCommerce website for your business? 

Billions of people use the internet every day, and they are looking for products and services to satisfy their needs.

Online shopping has become a convenient way for buyers to purchase products in today’s times. But most customers prefer buying from only those sites that have a good brand reputation. 

Building a strong online presence to improve sales and increase brand awareness can be a tough nut to crack. 

But well, in our view it’s super simple. If you build a strong brand reputation and online presence, customers will come to you. And to build an online presence, you will need an eCommerce site. An eCommerce website has many advantages over your shop and office. It would help you sell your products to every part of the world and at any time. It can boost your sales. Ask us how?

The internet has billions of people from all over the world who are looking for products and services. More and more people prefer online shopping over other methods of buying because they want to get things done quickly. An eCommerce website will help you connect with those people, and most of them may turn out to be your customers. You can apply various sales strategies on your eCommerce site and compel people to stay connected with your site and buy from you. 

 

So, here are the most common benefits of having an eCommerce website for your business. 

 

Lower set up costs

You wouldn’t have to spend a lot of your money to launch an eCommerce site. You can hire a web developer from an eCommerce web development company in Hyderabad and get your website established in just a few days. And if you are looking to create a better customer experience you could also develop an app to showcase your products with more ease.

 Contrarily, setting up a traditional business requires a lot of time, money, and effort.

 It takes a lot of time to get established, but with an eCommerce site, you can start selling quickly. You have to apply SEO tactics, and maybe some advertising methods and your site will begin getting reasonable amounts of traffic. 

 

Remote operation

Hiring a  website design company would be beneficial for you by giving you another great advantage that it will provide you the liberty to operate your business from wherever you want. You can run your company from the comfort of your home, you will need a phone and internet connection for that. It would reduce any graphical restriction that you might face in your traditional business. 

 

Scalability 

Ecommerce sites would help you quickly understand what type of products are selling the most, and you can ensure that you never face a shortage of those products. You can even determine how you can increase the reach of these successful products so that more people become aware of them and choose to purchase them. Popular eCommerce sites like Amazon are growing so fast only because they monitor closely what type of products their customers prefer to buy the most. 

 

Content marketing 

The concept of content marketing is increasing rapidly. Before making a purchase, people prefer to find details about the products and services. Having an eCommerce site would allow you to provide your customers with a lot of information regarding the product. Famous and branded sites always highlight the details and essential info about the work in front of the audience. Detailed data can include product description, key benefits, comparison with other products, pricing, and much much more. 

 

This info helps the customer in making a better purchase decision. You can share the information or data regarding the product using various forms of content marketing strategies, such as blog posts, videos, etc. 

 

Reaching out to new people 

The best thing about having an eCommerce site is that you can reach out to new people in every part of the world. You can capture the attention of a large amount of audience and sell your product online. You will be able to promote your business in every part of the world easily. Choosing a web developer from an eCommerce web development company in Hyderabad is a great idea to expand your business. 

 

Increased brand’s visibility 

Billions of people are using the internet in today’s times. And if you launch an eCommerce site, you will be able to build a strong brand reputation. The visibility of your site will increase. You can also choose social media platforms to make people more aware of your brand, and they will turn to your eCommerce site. 

Launching an eCommerce site for your business would be a great idea, and you should think of it as an online company. You may need to keep in mind a few things to increase visibility and sales. It includes utilizing SEO tactics, building connections, telling your offline customers about your site, and keeping the website always updated. 

 

Why choose us?

Choosing the right company for the designing of your eCommerce website can be difficult. But we have got you. At Miraki Tech, we have a team of experts and professionals who bring a vibrant experience to you and to the audience. We always try to look different from the horde. We ensure to provide you the best design which will give you an engaging audience. We have professionals for every project who designs a website that is fully customized. We guarantee to provide you with the best online web design which helps you to expand your new customers and hitch with the existing customers, generating new business and maintaining the existing ones will give you good sales in your business. We would create appealing and user-friendly and mobile-friendly sites by keeping in mind your brand’s message and will assist you in planning, designing, and developing your e-commerce websites which encompass a number of important elements including color, layout, and graphical appearance. Our team works on these elements and provides a professional look to your website. 

 

Why your business needs a website?

Why should your business have a website?

Consumer behavior has changed over time to adapt to the evolving technologies within the digital era. Surveys have shown that most consumers prefer shopping at local businesses that have websites, A website not only makes your product known to consumers but it also increases the credibility of your business and makes your brand differ from that of your competitors. Having a website expands your working hours and your content is available to users at any time of the day, having only a social media platform is not sufficient to attract new customers as every other business has a social media page. In today’s world where we highly depend on the internet for most of our decisions, most businesses whether small or big need to have an online website of their own. It establishes a strong foundation for the business and also helps the business owner to know more about their clients and vice versa. Miraki Tech, a website design company in Hyderabad helps to create the website of your dreams and ensures to make your business goals come to life!

There are a number of platforms to create your own website, But without professional help, your efforts to save some money now might do more harm than good. Over time, you’ll be at a disadvantage in the increasingly competitive world of e-commerce.

Why do you need a professional website?

Not realizing the value of the importance of website design is the biggest mistake made by business owners, they consider the cost of creating it to be too large for the budget of a small company. The appearance and functionality of your site can make or break your business.

Benefits of having a professional website –

● Attracts more traffic – A poorly designed website will have low traffic and lead to low conversions, on the other hand, a professional website will not only attract high traffic but it will also head to high conversions.

● Saves money in the long run – When a professional web designing company creates a website, if there are any mistakes, fixing them is cheaper and easier. While an unprofessional website might have to be redone entirely in the future. Poorly built websites have bugs plugins go wrong and different compatibility issues arise, creating maintenance problems for your website. But with professional website design, these issues are highly unlikely to occur. And even if they do, you can get the problems fixed faster by hiring a professional web designing company.

● Only one site – Some companies try to have 1 site designed for mobile users and 1 site for desktop users. This is inconvenient for people trying to use your website. With a professional website, it is designed to open in all devices of your choice.

● Increases brand image – Having a well-functioning website increases your brand image and in turn, increases more sales. A professional website is unique and will be suitable to your business, fewer glitches across different browsers and devices, the loading time is less, a professional website will distinguish you from your competitors and help to establish a good brand image by giving your customers the right message about the company and your products.

● Provides customer service online – A professional website is designed to have an informative FAQ page that will result in the reduction of costs spent on customer service.

● More interactive – a good website is designed to be interactive with the customers, it provides a path for business owners to interact with their customers.

● SEO friendly website design – A good website will have all the necessary elements to get indexed and ranked in search engines. A professional website is always updated and has fresh and unique content that will ensure that the code mark-up is real and easy to read by the crawler.

Signs of a poor website –
Before you start making changes to your website and hiring a professional web design company, first determine that you have a bad website, look for the following signs to check if your website is unsatisfactory and switch to a professional website.

* Two separate websites
* Wrongly inserted plugins and third-party tools.
* Low-quality images.
* Not updated regularly
* Poor loading speed
* High bounce rate and poor compatibility
* Cluttered pages
* Bad animations
* Unresponsive to resizing

Conclusion
Building a website can be an expensive and time-consuming process, but your brand plates a huge role as to what your customers think of your company and your website should look top-notch. If you want your website to look credible and noticeable, a professional web design company is your best option. Miraki technologies is a web designing company located in Hyderabad with a team that has a lot of industrial experience in website design. They have the skill, experience, and professional experts to create unique, functional, and responsive websites that will fit your budget. The team works on these elements and provides a professional look to your website and ensures to provide you the best design which will give you an engaging audience. Miraki provides you with the best online web design which helps you expand to new customers and keep the existing customers.

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Web Development Patterns To Watch In 2020

What’s the current year’s web advancement patterns and systems you have to know? Indeed, in this post, we’re looking past the lattices, style, and angles. How about we give more consideration to what exactly drives the web.

As the web develops, website specialists, engineers, and organizations the same must be at the cutting edge of present-day web advancements and practices.

In spite of the fact that covering plan components, blank area, typography, broken matrices, parallax looking over, etc are altogether basic website composition rehearses, however, web improvement is the means by which these are capacity. That is the reason staying refreshed on the patterns is vital to flourishing in this powerful space.

The patterns we’ll be divulging aren’t just about the best vivid encounters that are just available to advantaged clients, it’s for us and our clients.

We have to understand that innovations have reclassified web advancement as we probably are aware of it. In the event that you need to serve your intended interest group better and give the best encounters, you have to step in and totally upgrade your website architecture thought and core interest.

That being stated, here are 7 patterns and techniques that will upset web improvement in 2020:

1. Virtual Reality (VR) and Augmented Reality (AR)

Girl wearing VR and touching virtual tabs

The web is advancing quickly. As web speed keeps on improving far and wide, numerous clients are currently ready to expend interactive media substance, for example, recordings, digital broadcasts, infographics, etc.

Ongoing advancements that drive 360 recordings, computer-generated reality recordings, intuitive recordings, and 360 pictures have become conceivable today. For instance, in the clinical field, Virtual Reality Therapy is a typical practice.

Typified Labs utilizes computer-generated reality to mimic what it feels like to live with specific ailments. A 360-degree intelligent video play by means of a VR headset, in this way permitting wearers to encounter life from another person’s viewpoint.

In spite of the fact that these new advancements haven’t been conspicuous on the grounds that they’re very costly to structure the video and make it run on sites.

In 2020, augmented experience (VR) will become the overwhelming focus. The significance of VR and Augmented Reality is the unquantifiable experience they give clients, and they’re fundamental for developing item deals; as clients get the opportunity to perceive how the item functions progressively before buying it.

Enormous brands, for example, Microsoft, YouTube, Google, and so on have been executing VR and AR into their foundation.

Contingent upon where you live and your web speed, you can watch intuitive recordings on VR. In 2020, this innovation will turn into a basic part of web improvement—and, thus, get into the standard as a video specialized instrument.

2. Responsive Web Design

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In the event that you need an update on what responsive website composition is about, here’s a snappy definition from Smashing Magazine:

“Responsive Web configuration is the methodology that recommends that structure and improvement ought to react to the client’s conduct and condition-dependent on screen size, stage, and direction.”

Responsive website composition is maybe probably the most grounded pattern the web has ever experienced. It wasn’t modification in web improvement however a total change—all gratitude to compact working systems.

Glancing back in 2019, we perceived how iOS and Android pursued a war to get the piece of the overall industry in both cell phones, associated gadgets, and other web empowered frameworks. This pattern won’t stop at any point in the near future.

This is the time of cell phone clients. Your clients are versatile, so should you. Web engineers and organizations need to think about versatile clients. There’s no compelling reason to keep dealing with the cerebral agony that is the consequence of making one site for versatile and another site for work area clients.

One responsive site will serve clients, independent of the gadget they’re utilizing. This is set to rearrange the designer’s life this year.

So whether you’re building up a site for work area clients or cell phone clients or eCommerce Application Development Company, make it responsive—that way everything will render well—paying little heed to the screen size and goals.

Responsive website composition is set out toward what’s to come. Strangely, Google has proclaimed Mobile-First inquiry, which means Google currently remunerates sites dependent on how well they show on phones first before thinking about what they look like on a personal computer or PC.

3. Artificial Intelligence and Cybersecurity

On the off chance that you need to serve your crowd better, you have to begin consolidating AI-fueled frameworks into your web advancement and business.Ridesharing applications like Uber and Lyft use AI to decide the cost of a ride, limit the hold-up time when clients hail a ride, and even match you with the ideal travelers to limit reroutes—these are completely made conceivable by Machine Learning (ML) and Artificial Intelligence (AI).

You likewise need to tell your clients they’re sheltered and secured when utilizing your site.

Web designers are adjusting and figuring out how to manufacture computerized reasoning (AI) can smooth out everything from serious investigation to prescient patterns and picture acknowledgment, all the more significantly, in regions of client assistance, AI will drive the fate of cybersecurity.

As per a figure by Statista, “organizations everywhere throughout the world will spend up to 2.5 billion US dollars somewhere in the range of 2016 and 2025 on man-made reasoning that is planned for forestalling cybersecurity dangers.

Robots assume key jobs in the cybersecurity world.

In spite of the fact that Cybersecurity specialists can execute counter-assault to forestall cybersecurity issues, they’re not generally around. They’re people and will undoubtedly eat, take breaks, visit companions, etc.

Be that as it may, robots will be an accessible day in and day out to battle digital assaults on clients progressively. This is alright for your clients, staff, and network.

4. Chatbots and Customer Support

Client care and backing are vital to growing a flourishing business. Regardless of how energizing the item contributions are, if the client support sucks, the negative words will fan out quickly.

Each organization connects with clients. Be that as it may, in what capacity will these connections be kept up subsequent to working hours—or when the client assistance specialists aren’t anywhere near?

That is the reason Chatbots are ground-breaking. They give moment answers to clients’ inquiries while they’re despite everything riding the site. 69% of shoppers like to utilize chatbots for their instantaneity.

These insights may appear to be misrepresented, yet they’re as of now turning into a reality as you’re perusing this post. The Chatbot is as of now picking up energy among client care experts — this shouldn’t come as a shock.

Shrewd organizations are as of now setting aside a ton of cash by utilizing bots rather than people to help clients. That is around $23 billion in reserve funds just by actualizing chatbots, as indicated by the information.

Then again, you may believe that site clients hate conversing with a bot. Isn’t it clear they’d incline toward a human specialist to respond to their inquiry?

Indeed, your interests are reasonable however the information may amaze you.

A large number of online purchasers like to get ongoing input. That is roughly 48% of customers who want to collaborate with an organization through live visits—which makes chatbots the ideal arrangement. There’s additional…

95% of customers depend on chatbots to get momentary criticism when they’re befuddled or need to get what they’re searching for rapidly.

Obviously, purchasers have indicated an incredible inclination for chatbots, and organizations are happy to put resources into them this year and past.

5. Message Pop-up Integration

Spring up messages are turning into a specialized device for organizations. They’re driven by flexible appropriateness and can be extraordinary resources web engineers to begin fusing in with the general mish-mash.

This innovation has made it conceivable to send direct information to customers and site clients. It can report traffic changes, alerts about arrangements, sports scores, or brief clients to leave criticism. Here’s a model from Brigman Heine.

This type of ongoing correspondence is significant for a few reasons: It can prompt higher commitment among organizations and customers, just as spare costs when building up a flexible application for any web stage.

The excellence of spring up messages is that it doesn’t discourage the site client.

Thus, web designers are discovering methods of executing them onto online interfaces, including versatile applications, conversation sheets, etc. This pattern is relied upon to pick up predominance in 2020 and resulting years.

6. Voice Search and Instant Answers

Web engineers don’t have a decision with regards to improving for voice look. There’s an immense move in the manner Google and other voice-empowered gadgets like Siri process data—and clients are adoring it.

Voice search is a considerable innovation that makes it workable for individuals to look for data web-based utilizing voice prompts. It might have been around for quite a long time, yet its utilization has just developed as of late.

A year ago, Business2Community assessed that the utilization of voice search over the world will arrive at half by 2020.

Envision the comfort that we as a whole have now while looking for data on the web. Simply get a mobile phone, initiate the voice search bar, and pose an inquiry.

Remember, however, that voice scan works really well for ‘snappy information.’ at the end of the day, you should possibly utilize it when you’re hoping to find an immediate solution.

Here’s a model, “Siri, what’s the Capital of India? Or on the other hand, Hey Google, tell me web development company in Hyderabad ?”

As should be obvious, these inquiries are immediate and the voice search calculation is modified to react to them much more precisely than roundabout inquiries.

As web designers and entrepreneurs, it’s critical to use the open doors in the field of AI, Machine Learning, and obviously, structure website pages and substances such that voice-also, Google can comprehend.

In this way, when you make content for your pages, answer the inquiry first before really expounding.

For instance, on the off chance that you’re undertaking the executive’s organization having some expertise in the human services industry, at that point that ought to be the lead on your ‘Administrations’ or ‘About’ page.

In synopsis, here are steps you can take to appropriately streamline your site content for voice searches and fast answers:

• Have a consistent route

• Format your substance appropriately utilizing subheadings and slugs

• Provide speedy answers at the highest point of your page

• Improve your page speed.

 

7. Movement Design in User Interface (UI)

Movement User Interface is picking up force as of now. Web engineers comprehend the requirement for a smooth change, particularly when there are enlivened articles.

In 2020, there are clear signs that Motion UI will become significantly further—taking into account how the GIF liveliness and Motion UI can cooperate.

The angler is by all accounts napping off while holding on to get a fish (e.g., get new recruits), however when clients attempt to sign in to a current record, the angler remains alarmed and stands tall; flaunting his catch.

Movement UI can use an enormous number of premade CSS classes to assist engineers with accomplishing an objective as fast as could reasonably be expected.

Gone are the days when engineers battle with JavaScript or jQuery—with this pattern, a bit of substance can be enlivened. This can improve client experience on the site, just as add feel to the site structure.

Conclusion – 

In spite of the fact that these web improvement patterns and methodologies are required to pick up notoriety in 2020, you have to have a receptive outlook.

The web is a powerful space and new patterns and apparatuses may rise while you’re despite everything holding these patterns dear to your heart. There’s no one-size-fits-all way to deal with building up an easy to understand the site.

The goal is to structure and build up a site that will serve the intended interest group better.

This could involve improving the site speed, making route simpler, guaranteeing that the functionalities are working, and being important and valuable with the substance.

Recollect that it may not take long to build up a basic site, however in the event that you need your site or a customer’s site to be incredible and prepared to develop changes, it’d set aside some effort to nail that ideal catch, word, or format.

Quora – A Place To Play With Content!

Quora is a place where people share, contribute and grow the world’s knowledge. A vast amount of the information that would be valuable to many people is currently only available to a few — either locked in people’s minds or only accessible to selected groups. Quora helps connect the people who have knowledge in their respective fields to the people who need it, to bring together people with different perspectives so they can understand each other better, and to empower everyone to share their knowledge for the benefit of the rest of the world.

The value of the content far outweighs anything on existing social media platforms, which makes Quora a really exciting example of how much value can be tapped from the wisdom of crowds. If you like learning and interacting with interesting and generous intellectuals, Quora is way ahead of the curve in terms of making this process seamless.

In addition, it’s wonderful to have such an astonishing breadth of information on tap. Quora is home to the curiosity that drives questions of how and why, and it’s difficult to imagine a project more important than expanding and sharing knowledge.

Quora has Quora Partner Program which is a way to compensate Quora users who make great contributions to the product and the community. Thinking about new ways to compensate for different kinds of contributions from different individuals. Since the launch of the program, Partners have contributed some of the best new questions for writers to answer. The goal of the program is to not only ensure that the best questions exist on Quora but that writers are getting the opportunity to answer them. One big limitation of the current program is that Partners only get compensated for new questions. So going forward,  Quora is also going to allow Partners to get compensated for answer requests on existing questions.

This means we can find a good question that already exists on Quora, decide that it would benefit from a new answer, send a request to a writer, and get compensated if they write an answer. Payment works exactly the same way that it does when you ask new questions, it’s just going to come from the answers from our requests. So we will look for questions that will be most helpful to people in the long term.

This changes new question asking compensation in a couple of ways. When we ask a new question, we are compensated in the same way as before but we are also compensated for the requests we send on that question. So to maximize our earning on the questions we ask, we should make sure to send out some requests. If we never send requests for answers today, we will likely earn less going forward.