MirakiTech

MirakiTech / Case Study / FabPik

30K+ Users in 1 Year: The Rise of FabPik in Kids’ e-commerce

The Client: 

FabPik

Industry: 

e-commerce, Retail, Consumer Goods, Fashion & Clothing

Objective: 

Transform the brand’s retail landscape with a cutting-edge e-commerce platform and solidify market leadership

Solution Offered:  

Custom e-commerce platform for newborn, baby and kids’ products (web & mobile apps)

Client in Spotlight

FabPik, a leading retailer of newborn, baby, and kids’ products, sought to elevate its online presence and streamline its retail operations. MirakiTech stepped in to develop a world-class e-commerce platform, designed to meet the dynamic needs of kids. 

Major Challenges

  • Limited market reach: Inability to reach customers beyond the local area
  • Inventory visibility: Difficulty in getting real-time inventory updates and tracking.
  • Customer convenience: Lack of online shopping options of customers seeking convenience
  • Competitive disadvantage: Struggling to compete with online retailers offering wider accessibility.
  • Inefficient data collection: Limited access to customer data and shopping behavior insights.
  • Limited product showcase: Constraints in showcasing the full range of products due to physical space limitations.

Solving the MirakiTech Way

Approach

Our strategy focused on delivering an exceptional shopping experience for buyers and a seamless selling experience for vendors. Collaborating closely with FabPik, we crafted a customized e-commerce platform tailored to the specific needs of the newborn, baby, and kids’ product market. 

Process

We began with a thorough analysis of FabPik’s needs and market research, then designed and developed a user-friendly platform. We streamlined vendor onboarding, product listing and inventory management, and rigorously tested the applications to ensure flawless performance. 

Tech Stack

  • React 
  • Native
  • AngularJs
  • Laravel
  • NodeJs
  • MySQL
  • MongoDB
  • Redis
  • ElasticSearch

Key Functionalities of the e-commerce App Included

  • Vendor management
  • Product catalog management
  • Order management
  • Products listing
  • Inventory management
  • Performance analytics
  • Payment and settlement
  • Dispute resolution
  • Customer support
  • Product information management
  • Multiple product variations
  • Real-time inventory tracking
  • Low stock alerts
  • Barcode and RFID support
  • Warehouse management
  • Demand forecasting

The Transformative Outcomes

  • 30K+ User Base: Rapid growth to over 30,000 active users
  • 1.2M+ Products Listed: Extensive product catalog with over 1.2 million items
  • 15+ Categories Served: Broad range of product categories
  • 50% Sales Surge: Significant boost in online sales within the first year
  • 40% Increase in Satisfaction: Improved customer satisfaction scores
  • 30% Faster Orders: Reduced order processing time
  • Market Leader: Established FabPik as a major player in the kids' product market
  • 40% Catalog Expansion: Expanded product range by 40% in six months