MirakiTech

MirakiTech / Success Stories / FabPik

30K+ Users in 1 Year: The Rise of FabPik in Kids’ e-commerce

The Client:

FabPik

Industry:

e-commerce, Retail,
Consumer Goods,
Fashion & Clothing

Objective:

Transform the brand’s retail landscape with a cutting-edge e-commerce platform and solidify market leadership

Solution Offered:

Custom e-commerce platform for newborn, baby and kids’ products (web & mobile apps)

Client in Spotlight

FabPik, a leading retailer of newborn, baby, and kids’ products, sought to elevate its online presence and streamline its retail operations. MirakiTech stepped in to develop a world-class e-commerce platform, designed to meet the dynamic needs of kids. 

Major Challenges

  • Limited market reach: Inability to reach customers beyond the local area
  • Inventory visibility: Difficulty in getting real-time inventory updates and tracking.
  • Customer convenience: Lack of online shopping options of customers seeking convenience
  • Competitive disadvantage: Struggling to compete with online retailers offering wider accessibility.
  • Inefficient data collection: Limited access to customer data and shopping behavior insights.
  • Limited product showcase: Constraints in showcasing the full range of products due to physical space limitations.

Solving the MirakiTech Way

Approach

Our strategy focused on delivering an exceptional shopping experience for buyers and a seamless selling experience for vendors. Collaborating closely with FabPik, we crafted a customized e-commerce platform tailored to the specific needs of the newborn, baby, and kids’ product market. 

Process

We began with a thorough analysis of FabPik’s needs and market research, then designed and developed a user-friendly platform. We streamlined vendor onboarding, product listing and inventory management, and rigorously tested the applications to ensure flawless performance. 

Tech Stack

React Native

Laravel

MySql

Mongo DB

AngularJs 

NodeJs 

Redis 

ElasticSearch

Key Functionalities of the e-commerce App Included

  • Vendor management
  • Product catalog management
  • Order management
  • Products listing
  • Inventory management
  • Performance analytics
  • Dispute resolution
  • Customer support
  • Product catalog management
  • Multiple product variations
  • Real-time inventory tracking
  • Low stock alerts
  • Barcode and RFID support
  • Warehouse management
  • Demand forecasting
  • Payment and settlement

The Transformative Outcomes

  • 30K+ User Base: Rapid growth to over 30,000 active users 
  • 1.2M+ Products Listed: Extensive product catalog with over 1.2 million items 
  • 15+ Categories Served: Broad range of product categories 
  • 50% Sales Surge: Significant boost in online sales within the first year 
  • 40% Increase in Satisfaction: Improved customer satisfaction scores 
  • 30% Faster Orders: Reduced order processing time 
  • Market Leader: Established FabPik as a major player in the kids’ product market 
  • 40% Catalog Expansion: Expanded product range by 40% in six months 

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