Star Homeopathy: Revolutionizing the Pharmaceutical Industry
Homeopathy being recognized in India as a credible version of alternative medicine, Star Homeopathy wanted to create a cost effective, stable and chemical free mode of treatment for various ailments such as Hair loss, Dandruff , Joint pains, Neck pain, Knee pain, Gastric and duodenal ulcer, Piles, Fissure, Fistula, Asthma, Skin and respiratory allergies, Sinusitis, Acne ,Hyper pigmentation, Psoriasis, Migraines, Headache, Anxiety, and Depression.
Challenges Faced:
Star Homeopathy had a lot of competition in the homeopathic field.
Even though Star Homeopathy got leads, they majorly lacked in their quality.
There was also not much brand awareness for Star homeopathy.
There was also not much brand awareness for Star homeopathy.
The CPA was also very high before Star Homeopathy approached Miraki Technologies.
Solution:
The unique selling point of Star homeopathy such as their website and social media pages such as Facebook, Instagram, Quora are all created and maintained by Miraki Technologies.
Miraki Technologies made sure to target the right audience and right location with the right content.
Various awareness campaigns where done for Star Homeopathy focusing mainly on the benefits of Homeopathic treatments, seasonal flu prevention and Ailment awareness.
Miraki Technologies helped Star Homeopathy to optimize the Ad campaigns so that pay per click becomes minimum.
Various social media campaigns where run for Star Homeopathy on various social media platforms including Facebook and YouTube which resulted in the increased lead generation.
Google Ads were done for star homeopathy and Miraki Technologies made sure the ads had the top ranking in the google pages.
Search Engine Optimization was done for star homeopathy and we made sure that more than 25 keywords were ranked high.
Results
After all the digital marketing done for Star Homeopathy there was a substantial growth in the lead generation. Initially the number of leads at the beginning of the campaign where comparatively less, but there was a gradual increase in the number of leads generated per month and the drop in April was due to the pandemic.
Search Engine Optimization (SEO) the process of getting traffic from the free, organic, editorial, or natural search results on the search engines. Good SEO can be defined with the placement of keywords. SEO for Star Homeopathy resulted most of the keywords to be placed on the first page of Google enabling us to introduce newer keywords.
Number of backlinks generatedA backlink is a link from one website to another. Search engines like Google use backlink as a ranking signal. The number of backlinks generated for Star Homeopathy increased due to constant optimization of the search engine and great content.
Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users’ direct reactions.Social media campaigns done for Star Homeopathy resulted in huge of lead generation.
Social Media Optimization (SMO) is a technique used to promote your product, service, or company through various social media channels. It includes platforms like YouTube, Facebook, Twitter, and LinkedIn and many more. We started campaigns representing how homeopathy can cure various ailments. The campaigns focused majorly on the benefits of Homeopathic treatments, seasonal flu prevention and Ailment awareness.
Conclusion
- Increased quality of leads
- Greater brand awareness
- Higher work awareness
- Significant decrease in cost per acquisition