“When everyone loves you, Google shows it to you!”
It was reckoned that Google executed nearly 9 changes every day in the year 2018-19 in its algorithm, which makes it 3285 changes in a single year.
That’s a lot, right?
Google has been steady in unfolding the user search experience and presenting it, even more, better by showing the most appropriate and certain information according to the searches done. To be on the top of the pages in Google, one needs to have the pertinent erudition that resembles keywords that are being searched by the society.
Today, we are going to have a glimpse at the points that you need to get your hands on to perform better in the year 2020.
P.S – These are not as per the rankings, so just go through every point!
Formulate Good Website Structure – First impression is the last impression, they say! and it’s kind of true. Pull up your socks and start structuring the website in such a way that it checkpoints all the odds and everything is in your favor in terms of look and feel, user experience, development, etc.
If you are not an expert, you can consult with the stablest website development company, and take the help of experts.
From Need of Speed to Game of Speed – Speed has become one of the key performance indicators that eliminate substandard user experience and it’s one of the most important things to work upon and stay upbeat. Rather than hampering the mood of your customers with the slow loading speed, try to optimize your Website Speed, Site Performance, etc.
Speed thrills customers and kills the poor user experience.
Focus More On Mobile User Experience – Mobile-first indexing is here. This states that if you have a website then it should work suitably on desktop as well as on mobile phones and other digital platforms. An important aspect of that is more than 85% of searches are done on mobile phones currently and it will increase rapidly. So to be in the race, you must start focusing more on mobile user experience.
Create Video Infographics – One of the promising engagement element is promoting content through videos. Nearly 75%+ people engage more with video content. Video marketing has the power to make your customers stay tuned with the content it displays. The best video content includes a storyline of the incidence and situations that can be linked to your audience.
Blogging– Content is perceived to be the king! Without any skepticism, this is the lively portion that truly affects the ranking of your website. One cannot afford to dodge the formulation of quality content. Particularly, the blog posts are intended to cover the whole information in a beautiful format which can be easily understandable to the audience.
Guest Blogging– Guest Blogging is a sure-fire way to draw fresh links and traffic. While offering to other sites besides building links, you elevate your brand building authority and gain referral traffic which helps a lot in the visibility of your business. All you need to do is be active in the community. Leave comments, share other posts or cold-email your prospects. If possible, you can even invite influencers as contributors to your own blog.
Social Media – Engaging with society on social media platforms is a primitive Off-page SEO method that will have a significant influence on your site’s visibility and popularity. Being prompt and involving in social discussions on various platforms will increase your reach and help your business grow further.
Leverage Question and Answer Sites – The First Question that comes to the mind on a webmaster is that can we get more traffic by using Question/Answer sites?
If yes then how?
The main secret is that these questions/answering websites are already highly ranked websites and are with high authority. Your website is not highly ranked but this question and answering websites are. So what will happen if a question ranks on the search engine with your given answer along with your website’s or blog’s backlink?
In this way, you can get massive traffic by ranking a particular page of any question and answer site that has your website or blog’s link.
Blog Commenting – Blog commenting is defined as a relationship between blogs, bloggers and blog readers. It is a great way to exchange ideas, thoughts or opinions about what people feel for a particular topic or a blog post. Just as fuel is to vehicle likewise, comments are to blogs. Through Blog commenting, knowledge is shared and is a way to viral out the blogs. Commenting leads to conversation which, further leads to building a relationship between the user and the author. Bloggers who want to do for SEO perspective, do it to create backlinks, attract traffic, build relationships, brand recognition and some for spreading knowledge. Commenting on blogs is a very essential practice if you want your blogs to get noticed. It gives you a boost in your SEO campaign and also leads to creating relationships with the authors hence it is a great way to grow your network.
Creating the effort to learn even the basics of SEO will help your website gain more leading click-through rates, engagement, and rankings, of course.
But if you need more personalized, precise advice on how you can start ranking or become recognized as a thought leader in your industry and make more money through organic search traffic, click here.