MirakiTech / Case Study / FabPik
30K+ Users in 1 Year: The Rise of FabPik in Kids’ e-commerce
The Client:
FabPik
Industry:
e-commerce, Retail, Consumer Goods, Fashion & Clothing
Objective:
Transform the brand’s retail landscape with a cutting-edge e-commerce platform and solidify market leadership
Solution Offered:
Custom e-commerce platform for newborn, baby and kids’ products (web & mobile apps)
Client in Spotlight
FabPik, a leading retailer of newborn, baby, and kids’ products, sought to elevate its online presence and streamline its retail operations. MirakiTech stepped in to develop a world-class e-commerce platform, designed to meet the dynamic needs of kids.
Major Challenges
- Limited market reach: Inability to reach customers beyond the local area
- Inventory visibility: Difficulty in getting real-time inventory updates and tracking.
- Customer convenience: Lack of online shopping options of customers seeking convenience
- Competitive disadvantage: Struggling to compete with online retailers offering wider accessibility.
- Inefficient data collection: Limited access to customer data and shopping behavior insights.
- Limited product showcase: Constraints in showcasing the full range of products due to physical space limitations.
Solving the MirakiTech Way
Approach
Our strategy focused on delivering an exceptional shopping experience for buyers and a seamless selling experience for vendors. Collaborating closely with FabPik, we crafted a customized e-commerce platform tailored to the specific needs of the newborn, baby, and kids’ product market.
Process
We began with a thorough analysis of FabPik’s needs and market research, then designed and developed a user-friendly platform. We streamlined vendor onboarding, product listing and inventory management, and rigorously tested the applications to ensure flawless performance.
Tech Stack
- React
- Native
- AngularJs
- Laravel
- NodeJs
- MySQL
- MongoDB
- Redis
- ElasticSearch
Key Functionalities of the e-commerce App Included
- Vendor management
- Product catalog management
- Order management
- Products listing
- Inventory management
- Performance analytics
- Payment and settlement
- Dispute resolution
- Customer support
- Product information management
- Multiple product variations
- Real-time inventory tracking
- Low stock alerts
- Barcode and RFID support
- Warehouse management
- Demand forecasting
The Transformative Outcomes
- 30K+ User Base: Rapid growth to over 30,000 active users
- 1.2M+ Products Listed: Extensive product catalog with over 1.2 million items
- 15+ Categories Served: Broad range of product categories
- 50% Sales Surge: Significant boost in online sales within the first year
- 40% Increase in Satisfaction: Improved customer satisfaction scores
- 30% Faster Orders: Reduced order processing time
- Market Leader: Established FabPik as a major player in the kids' product market
- 40% Catalog Expansion: Expanded product range by 40% in six months
