Alternatives to Third-Party Cookies

Consumers are seeking stronger privacy protections and data control. Simultaneously, Google just revealed its intention to phase away support for third-party cookies. What are today's marketers supposed to do? To begin, improve your efforts to collect and fully utilise first-party data.

To enable customization and consumer targeting without invading user privacy, methods such as Google's Privacy Sandbox or FLoC (Federated Learning of Cohorts) might be used. CRM tools, polls, and interactive content, on the other hand, will become increasingly important for marketing success.

Hybrid Events

In the aftermath of COVID-19, virtual events became the go-to method for staying in touch with consumers and leads. Marketers are faced with a decision now that consumers are beginning to feel comfortable assembling physically again. Should we go back to activities that only take place in one spot? Should we remain virtual in order to accommodate those customers who love watching live events from the comfort of their own homes?

The solution appears to be a mixed method. Make sure your live events have a strong digital component and use technologies like AR and VR to provide an immersive experience for people who prefer to attend online while organising events for 2022.

Make use of Influencer Marketing

Influencers are persons that people trust in a given industry, such as professional sports, entertainers, and even famous dog trainers. These are individuals who use their internet following to promote their business, services, or message. Influencer marketing taps into these groups, which are frequently huge, active, and devoted to the influencer they follow.

Make use of Gamification

Gamification is a new digital marketing technique that entails embedding game components into a website. This is an oversimplification, but everything that makes gaming intriguing, addictive, and entertaining is now being used in commercial marketing to increase customer loyalty, brand visibility, and sales.