Top Digital Marketing Trends to Know in 2022

12 November 2021

Technology, Digital Marketing

Alternatives to Third-Party Cookies

Consumers are seeking stronger privacy protections and data control. Simultaneously, Google just revealed its intention to phase away support for third-party cookies. What are today's marketers supposed to do? To begin, improve your efforts to collect and fully utilise first-party data.

To enable customization and consumer targeting without invading user privacy, methods such as Google's Privacy Sandbox or FLoC (Federated Learning of Cohorts) might be used. CRM tools, polls, and interactive content, on the other hand, will become increasingly important for marketing success.

Hybrid Events

In the aftermath of COVID-19, virtual events became the go-to method for staying in touch with consumers and leads. Marketers are faced with a decision now that consumers are beginning to feel comfortable assembling physically again. Should we go back to activities that only take place in one spot? Should we remain virtual in order to accommodate those customers who love watching live events from the comfort of their own homes?

The solution appears to be a mixed method. Make sure your live events have a strong digital component and use technologies like AR and VR to provide an immersive experience for people who prefer to attend online while organising events for 2022.

Make use of Influencer Marketing

Influencers are persons that people trust in a given industry, such as professional sports, entertainers, and even famous dog trainers. These are individuals who use their internet following to promote their business, services, or message. Influencer marketing taps into these groups, which are frequently huge, active, and devoted to the influencer they follow.

Make use of Gamification

Gamification is a new digital marketing technique that entails embedding game components into a website. This is an oversimplification, but everything that makes gaming intriguing, addictive, and entertaining is now being used in commercial marketing to increase customer loyalty, brand visibility, and sales.

Mega-constellations of satellites / Low earth orbit satellite system

a) Speaking about the Internet... SpaceX intends to launch up to 42,000 satellites over the next five years in order to provide Internet access wherever on the earth. The firm is not alone in this market: the OneWeb constellation intends to have 600 satellites by 2022, and Amazon has declared intentions to deploy 3,236 low-orbit satellites to cover white regions.

All of this is made feasible by the inexpensive cost of launching these nano-satellites, which are only a few pounds in weight. A lower altitude would also make fleet management easier and cleaner.

However, the deployment of so many devices in orbit causes interference with other satellite services such as weather, increasing the chance of collision and disrupting astronomical observation.

Technology has a significant impact on corporate operations. Regardless of the size of your business, technology provides both real and intangible benefits that can help you generate money and deliver the outcomes your consumers want. A company's culture, efficiency, and connections are all influenced by its technological infrastructure. It also has an impact on the confidentiality of secret information and commercial advantages. It is always a better solution to keep up with the technology changes and implement them in the business.

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